Scan Digital Shelf Lab

Digital Shelf Management

The Scan Group's Digital Shelf Management (DSM) service offers a comprehensive approach to enhancing a brand's online presence. Recognizing the critical role of ecommerce in today’s market, we work closely with leading online retailers like Walmart and Amazon to elevate your brand’s image on the digital shelf. By ensuring that ecommerce images, product data, and enhanced content are tightly integrated with the printed package, we provide a seamless and unified brand presence across all online channels. This harmony in digital representation ensures that shoppers encounter an authentic and consistent product experience, regardless of where or how they are shopping.

Investing in The Scan Group’s Digital Shelf Management Solution yields significant advantages for your brand. It dramatically improves the shopping experience by presenting the most current and relevant product information, aiding customers in their purchasing decisions. This approach leads to increased consistency across online retailers, presenting the same product representation on different ecommerce platforms. Additionally, it effectively reduces shopper complaints by ensuring that what customers see online precisely matches the product they find in-store.

The Scan Group's DSM service extends beyond mere product representation. Our digital content creation encompasses a range of services from base and base+ content to enhanced content, all optimized for SEO and visual appeal. We support Amazon Brand Stores, manage ASINs, and offer total support for Salsify's PXM platform. Our proficiency in digital shelf management also includes new ecommerce item set-up and custom internal tools and systems for content tracking and digital product catalogs. This full-spectrum service ensures that every aspect of your brand's online presence is meticulously managed, enhancing the brand’s visibility and appeal on the digital shelf.

OUR PROCESS

We offer a four phase approach to digital shelf management.

Phase 1

Gather all brand digital assets and develop a customized audit tool that contains product data, images, and other relevant information.

Phase 2

Conduct an online audit of your brand’s presence across identified online retailers and third-party resources. Document findings in audit tool.

Phase 3

Syndicate updated and accurate digital assets to identified online retailers and third-party resources.

Phase 4

Perform a follow-up online audit to ensure updated and accurate digital assets have been successfully incorporated across identified online retailers and third-party resources.

WHY MOBILE-READY CONTENT?

Imagine if shoppers cannot easily view product content on a mobile device. There’s a chance that a conversion will be lost. Having mobile-ready content addresses this concern and is the first step in providing an exceptional mobile user shopping experience.

In most cases, the first image shown at the top of a product detail page is that of the package. Unfortunately, they can be hard to depict on a small screen– especially the main communication points. Well made mobile-ready hero images quickly convey the brand, variant, and size/quantity. Successful online retailers rely on our team to create optimized mobile content, which builds shopper trust and increases conversion rates.

The Scan Group is an established leader creating mobile-ready content.

THE NEED FOR ENHANCED CONTENT

Enhanced Content is typically shown in an area further down on the product detail page. This is where a brand can reinforce and expand upon product information that’s already been established.

Here you’ll find images with multiple views, more in-depth feature and benefit copy, how-to-use videos, interactive content, and comparison charts.

Many online retailers offer the ability to view enhanced content including: Amazon, Walmart, and Target. Not only does this type of content boost search engine optimization, it also appeals to different shopping styles. Some shoppers simply want to be as educated as possible on a product and welcome enhanced content.

let the scan group manage your ecommerce assets and product data so that your consumers’ shopping experience is enhanced, search engine ranking is improved, and online sales are increased.